CUSTOM OR COMMON?
© TM ® SOMEONE OTHER THAN YOU
What is unique about your resort? How is your brand set apart from similar businesses or services available elsewhere?
How about the guests who visit your location—what's special about them?
Custom allows you to create an experience that perfectly fits your brand, and addresses the opportunities and challenges of how your guests, clients or patients experience their initial exposure to your business or service.
Common has the benefit of being a known experience. Typically there are years of brand building and marketing muscle behind the familiar. That's great if you are the familiar brand. But if you are sharing the stage with someone else's brand then it comes at the cost of missing the opportunity to focus on the things that make you unique.
When people come to your location, what do yo want them to experience and remember? They can be greeted by familiar images that are connected to someone else's brand equity
or they can be greeted by images and emotional experiences that are custom fit to your brand building goals—without having to include ©, ® and TM footnotes that beat a path toward another organization's brand.
Another advantage of custom art is your ability to own all reproduction rights. The work can be used for not only it's primary purpose (creating engaging emotional connections in new places) but also in any other way that serves the business/organization goals, e.g. print, web, merchandizing, marketing.