CONNECTION VS. DECORATION

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A picture of a dog is just a picture of a dog. 

The same thing goes for a picture of a sea shell, rocket, soccer ball, etc.

That's static decoration. 

Add action and intriguing detail and the picture begins to become something more engaging.

Include playful whimsy and a story starts to form. Stories are sticky in the best way. They help people connect with ideas, emotions and other people. Now you have an engaging image that nurtures curiosity, creativity and connection.

That's Smartful!

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No story = static decoration.
Action                                            Intriguing Details                                           Whimsy
Create an emotional experience that nurtures curiosity, creativity and connection
instead of just putting up static art of isolated objects!